How Ad Agencies Can Shift to Open Innovation

How Ad Agencies Can Shift to Open Innovation

By • on March 25, 2013

The Harvard Business Review website reports that with another new season of Mad Men fast approaching, the changing nature of advertising, and along with it the role of ad agencies in the creation of ads, is once again in the spotlight. Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how

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