Customer Knowledge Management, Inbound Open Innovation and Firm Performance

Customer Knowledge Management, Inbound Open Innovation and Firm Performance

By • on March 25, 2020

The IOS Press website noted that open innovation is one of the most effective ways to innovate and gain a competitiveness of enterprises, and customer knowledge stands as the cornerstone in all the external sources of innovation. As a result, the management of customer knowledge is critical for the implementation of the innovation activities and the

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Four Essential Steps Towards Open Innovation Success

Four Essential Steps Towards Open Innovation Success

By • on November 4, 2016

The Creax website noted that although ‘open innovation’ is the talk of the town in R&D circles, leveraging external sources of innovation remains challenging for most companies. In 2013, researchers Dr. Joel West and Dr. Marcel Bogers suggested a four-phase model for inbound innovation projects.

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