Why Pharma Needs to be More Lego to Stay Relevant

Why Pharma Needs to be More Lego to Stay Relevant

By • on March 10, 2020

The PR Week website reported that back at the beginning of the 2000s, LEGO was logging its largest losses for years and possibly facing bankruptcy. Its central efforts to be relevant again to its customers were not working. That is, until it asked its customers. LEGO embraced the then-novel idea of crowdsourcing, setting up open innovation platforms

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