The Open Innovation Journey Along Heterogeneous Modes of Knowledge

The Open Innovation Journey Along Heterogeneous Modes of Knowledge

By • on October 5, 2021

The Emerald Insight posted an article about a study which noted that previous research which focused on open innovation (OI) suggests that enterprises benefit from adopting the journey; however, the relationship among OI, marketing journey and knowledge-intensive innovation marketing activities (KIIMA) remains unclear. The present study proposes a conceptual

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Conversation and Open Innovation

Conversation and Open Innovation

By • on December 8, 2011

Marketing Daily reports on how one company transformed its maketing through open innovation: For years, marketers have looked to desk-based market research, telephone research or focus groups to find patterns, themes, hot and cold topics onto which they can adapt their messages, branding and offers,

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