The Corporate Venture Comeback
The Tech Crunch website noted that corporations have come to realize the potential of a more open innovation strategy, where they invest in external startup ideas rather than only experimenting internally. This shift is why many corporates have investment funds specifically dedicated to startups — just look at Mondelez International (formerly Kraft),
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7 Principles of Complete Co-creation
The YourStory website noted that traditional top-down business models based on knowledge dominance and mass-market approaches are under pressure from more open, collaborative models that directly and continuously involve customers. In a fast-moving global economy where customers are more digitally connected,
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Open Innovation in Sports
The Innovation Excellence website reported that he sports industry is looking outside itself for innovations that provide a competitive advantage. Medicine, information technologies and lightweight materials from the space and aviation fields– all are making their contribution to the sporting industry,
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Catalyzing Innovation
The Liebertpub website published a case study of the journey that Coca-Cola, Ford, H.J. Heinz, Nike, and Procter & Gamble took in the formation and operation of the Plant PET Technology Collaborative (PTC). The technical complexity, investments required, and risks in advancing 100% bio-polyethylene
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Best Way to Stimulate Sustainable Innovation is Open Innovation
The TriplePundit website reports that a new app that Nike launched to help designers make informed decisions about the environmental impacts of the materials they choose, shows that sustainable apparel is not just about where the clothes are made, but also about the materials they are made of. The
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4 Ways Open Innovation Can Drive Your Business
An article on the Forbes Magazine site reported that ever since General Electric built the first industrial lab in 1900, research and development has been a highly secretive affair. However, amidst the cloak and dagger scene a new open innovation trend has begun to take hold. The turning point was
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How Open Innovation Increases Consumer Value
The InnovationExcellence website noted that today’s most innovative companies recognize that it is not unique technology or features alone that drive winning innovations, but the value and impact that those innovations contribute to their customers. Just as marketers must now engage in intimate
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Open Innovation for Sustainability
The Crowdsourcing website posted an article which noted that open innovation, a term coined by Henry Chesbrough in 2003, has been the subject of increased interest in policy debates and academic studies. However, despite its growing popularity, open innovation has received relatively limited attention
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Innovation and Sustainability
The ICTSD website noted that open innovation has received relatively little attention in policy discussions about the role of innovation in building a more sustainable future. In this context, the GreenXchange (GX) platform launched by Nike and nine other organizations in 2010 merits closer examination.
Can Crowdsourcing Crack Corporate Sustainability?
The Guardian notes that we’ve seen a wave of businesses pioneering new ways of putting into practice the old adage that a problem shared can be a problem halved by tapping into the wisdom of the crowds who populate the online world. The shift has thrown wide open a range of business challenges