Open Innovation: Beiersdorf’s Approach to Partnerships

Open Innovation: Beiersdorf’s Approach to Partnerships

By • on July 25, 2012

The innovationtools website posted an article on  Beiersdorf’s  approach to open innovation. Beiersdorf is a multinational skin care company, best known for its Nivea brand. One key is its open innovation web portal, which carefully cultivates a qualified set of external partners.

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