Strategic Change and Innovation Reputation: Opening up the Innovation Process

Strategic Change and Innovation Reputation: Opening up the Innovation Process

By • on April 26, 2021

The Science Direct website posted a study which examines how strategic change (e.g., closed to open innovation strategy) impacts the attitudes of the periphery of customers (i.e., customers not involved in the innovation process); and it further explores how a firm’s innovation reputation can affect strategic change efforts. The results of two

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