Mattel Embraces Open Innovation

Mattel Embraces Open Innovation

By • on July 6, 2017

The Inc. website noted that toy industry leaders have largely practiced a limited form of open innovation by relying on intermediaries and maintaining a guarded attitude toward outsiders. However, that’s changing. Mattel teamed up with ABC to launch  The Toy box, a reality television show in which toy inventors compete to have their idea licensed

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