Ride the Open Innovation Tiger or Else…

Ride the Open Innovation Tiger or Else…

By • on July 17, 2013

In an article on the Economic Times website Jerry Wind,  director of the Wharton Future of Advertising Program, notes that one of the ten moves that will become shakers for 2020 advertising is “Ride the Open Innovation tiger or Else….” He adds that much like newspapers, conventional advertising agencies are becoming irrelevant. When

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