How Lipton Utilized Open Innovation to Make Their Tea More Fruity

By • on March 25, 2011

In Alicia Clegg’s Financial Times article “Products of an unlikely union,” she details how Unilever collaborated with a Japanese tea-bag specialist after  they received unflattering feedback that Lipton fruit teas were not as fruity as consumers expected them to be.

Click here to read the full article.

Image via flickr.

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