8 Reasons Why the TV Industry Must Adopt Open Innovation

By • on May 12, 2011

Gianluigi Cuccureddu, Co-Founder of Appmarket.tv, explains:

“The TV industry is being disrupted from many perspectives, primary revenue sources vanish and lots of (non-)conventional entrants are increasing the competition and decreasing the target audiences. Open innovation through Social TV (and Social Media in general) is a dream marriage to enable competitive advantages and create better products and services for the intended consumer, by taking them into the innovation process. The eight reasons described enable further exploration or integration of open innovation processes in the organization…”

Click here to read the full article.

Image via flickr.

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