Open Business Models: How to Thrive in the New Innovation Landscape
The MiiU website posted a review of the book, “Open Business Models.” In his landmark book “Open Innovation”, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organisations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilised home-grown IP to other organizations.In “Open Business Models”, Chesbrough takes readers to the next step – explaining how to make money in an open innovation landscape.
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