Lufthansa Turns to the Crowd to Co-Create Green Solutions

The DailyCrowdSource website reports on a Air Cargo Innovation Challenge which asks people for input on how improve the supply chain of Lufthansa cargo using ‘Green Solutions’ and ‘Add-on Services’. The contest runs until December 19. “[This open innovation initiative will be a] virtual conference table where Lufthansa Cargo meets customers, universities and logistic experts,” said Dr. Andreas Otto, member of the Executive Board of Lufthansa Cargo. People can submit their ideas and discuss them with fellow participants. The winners will have the opportunity to go to Frankfurt and present their idea to the top managers of Lufthansa cargo.

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