General Mills Expands Open Innovation Program

By • on December 12, 2011

General Mills is expanding its  General Mills Worldwide Innovation Network (G-WIN) open innovation program to include emerging digital marketing technologies.  Through G-WIN General Mills seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming. G-WIN Digital leverages the benefits of open innovation to discover, pilot and share emerging digital marketing technologies with General Mills’ portfolio of  brands.

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Image via Flickr.

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