Innovation and Sustainability

By • on June 24, 2012

The ICTSD website noted that open innovation has received relatively little attention in policy discussions about the role of innovation in building a more sustainable future. In this context, the GreenXchange (GX) platform launched by Nike and nine other organizations in 2010 merits closer examination. A web-based marketplace for intellectual property, the GX was founded on the belief that open innovation can play a key role in promoting sustainability in business practices.

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