Chesbrough on Open Services Innovation
On the customerthink website, Andrea Meyer posted a blog about Henry Chesbrough’s most recent book, Open Services Innovation which describes co-creating with your customers, particularly in services where it’s harder for customers to specify what they want because so much of the experience is tacit. What’s exciting for innovators is that precisely because the information is tacit, finding ways to elicit or manage that tacit information will bring strategic advantage.
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