Building from the Outside In at Kraft
The Irish Times website posted an article on Kraft Foods use of open innovation. At first glance, Formula One and coffee machines do not appear to have much in common. But global food producer Kraft Foods identified a link and used the modelling technologies expertise of F1 engineers to improve the flow of water through its Tassimo coffee capsules. This type of collaboration is not unusual for Kraft. The company has a long history of working with third parties to develop new products.
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