The Changing Nature of Innovation

By • on October 25, 2012

The sidlaurea website notes that many companies are recognizing the need to continually develop innovation services that are responsive to consumer needs. In his latest book, Open Services Innovaation, Henry Chesbrough is framing services innovation as no longer depending mainly on science and technology but instead co-creation, user involvement, environmental and societal questions are becoming crucial elements in companies’ innovation process.

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