Think local

By • on June 26, 2013

The Business Standard website noted that to compete with global challengers and crack the middle market, multinationals will need to go through the same intense process of analysis and design they did to develop their current successful business models. In most cases, some degree of business model innovation will be essential, given the unique characteristics of emerging markets, such as lower consumer purchasing power, different competitive ecosystems, geographically dispersed customers, varying customer priorities and expectations, rapidly changing infrastructure, and political influence and regulation.

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