Leveraging OI in the Consumer Goods Sector

By • on December 24, 2014

The IdeaPoke website reported that industries are seeing the emergence of a more open, collaborative model of innovation, where organizations can leverage their partners, their loyal consumers and even often the general public to contribute towards creative solutions. While information technology companies are typically associated with the open innovation model, there are many organizations in the consumer goods industry that have also taken to the concept and successfully used it to drive revenues and growth.

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