Jeffrey Phillips on Innovating Designed Products and Experiences

By • on January 4, 2011

In his article “Innovating Designed Products and Experiences” Jeffrey Phillips argues that “designed” products, services and experiences is the next big opportunity for innovation. According to Phillips, companies use their innovation dollars on innovating the product, while they should be focusing on “delighting and sustaining the customer.”

Phillips is a senior leader at OVO Innovation. Click here to access the article on Blogging Innovation.

Image via flickr

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