Partnership Creates an Open Innovation Culture
The Drum website reported that Publicis Communications will aim to scale its client offering through a new partnership with the innovation hub Plexal. Guy Wieynk of Publicis said,“We want to be able to work with more startups as it was clear that there was no way that companies were able to answer the diverse problems that our clients face.” Claire Cockerton, chief executive of Plexal said, “This new partnership will create a space and an open innovation culture that will allow businesses to cross-pollinate, learn from each other and find solutions to their most pressing problems.”
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