Open Innovation in 60 Minutes or Less

The Digital@DAI website noted that when we do “open innovation,” it’s essential to define the problem we are trying to solve. And crucial to that process is crafting a good “Call.” Can this be done in 60 minutes or less? We started our workshop by giving participants an overview of open innovation and when we use it. We outlined the benefits of using open innovation to systematically source solutions from a variety of people and groups, and we allowed participants to test the process themselves. But instead of asking them to be the “innovators,” or responders to the Call, we asked them to imagine being the organization searching for external solutions. How do you ask others to provide solutions to problems that have, in this case, plagued the public health space for decades?

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