Igniting Innovation in the Determatology Industry
The Asian Scientist website reported on how Good Pharma Dermatology benefited from open innovation in an interview with its founder, Jason Humphries. “We started looking for products that we could develop into full-fledged brands for commercialization, and we saw the importance of working with experts who had developed technology with real consumer needs in mind. Open innovation has certainly benefited the company. Our team members know that if they come up with good ideas, they will be credited as having originated the idea and be encouraged to quickly execute the strategy, collaborating with external partners where necessary. When considering an open innovation strategy, you need to collate information and gather feedback, then be quick and decisive about the direction to take.”
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