Opportunities in Open Innovation
The Opinno.com website noted that open innovation presents serious opportunities to both large and small companies. The exchange of knowledge between scientific players, public institutions and business partners, for example, decreases investment costs in research and development, while increasing potential for differentiation in the market. Furthermore, open innovation has the potential to reduce the uncertainty that exists when a company invests internally in research and development. This is because the external knowledge pool is often greater and more developed.
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