Media Industry Business Models
In his “TV Board” blog on MediaPost, Bob DeSena outlines the components of a business model and applies it to the media industry:
A friend reminded me recently about the need to rethink even our most basic daily assumptions, as he noted the warning label on a Superman costume in a store. “Cape does not enable user to fly,” it said.
It was accurate, of course — but I was amazed at the manufacturer’s need to state it.
We’re living through a unique period in the media industry. In fact, I don’t think we should refer to the “media” industry, at least for a time, until we rethink the assumptions now transforming it. It has become the mediatech industry.
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