4th Annual CMAB and VentureFuel “Open Innovation” Competition Finalists Highlight Dairy as an Ingredient

The PerishableNews.com website reported that the California Milk Advisory Board (CMAB) announced eight finalists in the Real California Milk Excelerator. The 2022 Real California Milk Excelerator advances innovation in its truest state: open. As one of the biggest dairy competitions in the world, the program seeks early-stage applicants with high-growth potential that create a 50% cow’s milk-based product or working prototype. “We launched the Excelerator to foster a culture of innovation in support of California dairy and this year’s contestants certainly delivered on our high expectations. Our ‘Open Innovation’ finalists’ focus on themes important to the next generation of consumers: sustainable sourcing and use of upcycled materials; clean labels and benefits from convenience to function; and global flavors and ingredients,” said John Talbot, CEO of the CMAB.

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