ABFRL Launches Innovation Challenge to Find Alternatives to Plastic Packaging
The Outlook India website reported that Aditya Birla Fashion and Retail Ltd. (ABFRL) has launched a first-of-its-kind open Innovation Challenge with Circular Apparel Innovation Factory (CAIF) to spearhead a change in packaging and find innovative alternatives to plastics. India generates almost 26,000 tons of plastic waste daily. Approximately 43% of manufactured plastic in the country is used for packaging purposes, most of which is single-use plastic waste. As the apparel and textile industry is struggling with plastic waste, the Innovation Challenge aims to find solutions to one of the industry’s biggest challenges. Open innovation challenges are one way by which CAIF addresses the discovery gap and helps its industry members to identify opportunities for change and possible partners for collaboration to make circular business practices a reality.
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