Bayer supports ‘Digital Health startups’
The DW website noted that more and more big firms are bringing young talent in-house in the hope that they will bring fresh ideas along with them and infuse new vigor into their companies. German pharma giant Bayer is also following this trend. A Bayer’s board member noted that it’s beneficial for the company when young people who are not part of the firm’s hierarchy suddenly show up at the laboratories, ask questions and work together with established researchers. Bayer expects it to promote innovation, the board member said, adding that the keyword is “open innovation.”
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