Break Up Your Innovation Program, If You Want It To Survive
Forbes magazine noted that when A.G. Lafley, CEO and Chairman of Proctor and Gamble, introduced P&Gs open innovation Connect+Develop program, he said: “Connecting with the world’s most inspired minds. Developing products that improve consumers’ lives. Our vision is simple. We want P&G to be known as the company that collaborates—inside and out—better than any other company in the world. I want us to be the absolute best at spotting, developing and leveraging relationships with best-in-class partners in every part of our business.” P&G invites everyone to be a part of their innovation conversation. It starts with the executive management but reaches out to every single employee in the organization. But it doesn’t stop at the exterior walls. The conversation reaches out to partner companies and venture capitalists and finally to their customers.
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