Can Crowdsourcing Crack Corporate Sustainability?
The Guardian notes that we’ve seen a wave of businesses pioneering new ways of putting into practice the old adage that a problem shared can be a problem halved by tapping into the wisdom of the crowds who populate the online world. The shift has thrown wide open a range of business challenges – waste, water, product design and consumer use – that have long been the relatively private preoccupation of a handful of inhouse experts and their external aficionados. One of the biggest challenges that open innovation helps to address is a change of internal mindset – in particular, the tendency in many businesses to silo and stymie natural synergies between strategy, science, and stakeholder communication.
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