China Expo on Consumer Products to Boost Global Brands’ Access to Huge Market

By • on July 27, 2022

Xinhua News reported that the ongoing China International Consumer Products Expo (CICPE) in the southern Hainan Province, as a signal of China’s greater opening-up, is of great significance and contributes to promoting consumption. China has a dynamic market, in terms of both scale and growth speed, with a strong digital ecosystem enabling “online + offline” shopping experience. The development of open innovation has contributed to a dynamic market in China and indeed China has a unique open innovation ecosystem,”  said Fabrice Megarbane, president of L’Oreal North Asia Zone.

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