Corporates Identify Start-ups as Key Partners in Post-COVID Response Plans

By • on June 18, 2020

The PRNewswire website reported that in the pre-COVID era, India witnessed a steady and consistent increase in the number of active corporate start-up collaboration programs. The key driver for this increase was a growing willingness of corporates to leverage open innovation to strengthen their business and access innovative solutions by engaging with cutting-edge technology start-ups. Atit Danak, Head of Zinnov CoNXT, said: “COVID-19 has re-emphasized the need for corporates to explore open innovation through structured programs. However, 90% of the programs are not proactively pivoting their core operating models to align with the post-pandemic reality. It is critical for corporates to revisit start-up collaboration program operating models to derive real value in the new normal.

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