Decoding the Digital BLUR
The ETCIO website noted that in the industrial age, the emphasis is about the product. In the digital age, it’s about creating experiences. In the industrial age, power is derived from authority. In the digital age, power comes from the influence you have in the market or the community that you built up. Similarly, in the industrial age differentiation comes from your R & D team. But the digital age is all about open innovation and crowdsourcing. In fact developing a digital mindset is the toughest part to crack in the digital conundrum. People can understand strategy cognitively, they can learn the methodology through practice but the mindset is extremely hard to change.
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