EarlyBirds Calls Tech Innovative Startups, Scaleup by Opportunity

By • on January 31, 2022

Tittle Press noted that many companies are moving away from traditional R&D due to factors such as market transformation, changing customer expectations, digital disruption or the need to achieve Net Zero and sustainability goals. All of this is driving the need for innovation in most areas of a business with the need to be in and move away from an inward-facing approach for innovation to one that is outward-focused and global. Mercedes Benz took the same approach using external innovators using the Open Innovation approach by launching Startup Autobahn, an open innovation platform that connects startups with industry-leading corporate partners to pilot their technology and drive the ultimate goal: a successful production-ready implementation.

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