Enabling Startups Through Demand-led Innovation
The Economic Times website posited that corporations mature in their engagement with startups gradually through the following stages of Corporate Innovation: Corporates that are beginning to consider corporate innovation models fall into the “emerging” category. Corporates that have multiple teams engaged in open innovation models fall into the “coordinated” category. Corporates that have institutionalized an open innovation model fall into the “transformative” category as they actively seek inputs, insights and external collaboration to develop their next generation of products and services. Corporates that are putting together new business models to transform their growth trajectories fall into the “disruptive” category. Such organizations actively develop and execute their innovation plans through diligent engagement with startups, investments, and mergers and acquisition programs.
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