Finding Innovative Ideas in Unexpected Places
The Forbes website reports that Zynga, whose firm counts Xerox, Pfizer, Kraft, Siemens, and many other heavy hitters among its clients, says any company can make profitable use of ideas from other, seemingly unrelated fields. The first step in what’s commonly called open innovation, he says, is to reframe the question of what you’re looking for. State the problem in its most basic form. Expanding the definition of the goal lets you cast a very wide net, so you can find workable solutions in places you might never have thought of looking.
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