General Mills Develops New Food Products with OI Partners
The IdeaConnection website reported that since 2007, the General Mills Worldwide Innovation Network (G-Win) has connected with numerous external partners to create, develop and launch new products. This approach has helped General Mills to improve the profitability and grow the market share of its $2 billion Convenience and Foodservice business. In fact most of the new product innovations for its convenience store channel are the result of engaging with outside partners.
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