GM’s Approach: Innovate Collaboratively, Integrate Tech Uniquely

The Industry Week website reported that new technology, changes in consumer preferences and an increased urgency around sustainability are propelling automotive manufacturing into a new period of innovation. As researchers in the automotive manufacturing space, General Motors charge is to innovate continuously. To do that, we need to streamline the innovation process, removing unnecessary steps and eliminating roadblocks. At General Motors, we achieve this through an open innovation model. Open innovation describes the process of combining technology from inside and outside of the company to create new applications. By removing the need to create technology from scratch, we can focus efforts on applying and integrating the technology in unique ways, streamlining the research and development process while maximizing results.

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