How to Stay Agile in a Fast Changing World

By • on April 9, 2019

The YourStory website noted that with companies going digital, they are able to directly connect with customers and engage with them to co-develop products, understand their challenges, and get new ideas going using crowdsourcing, open innovation, and communities. The close engagement with customers provides companies ample opportunities to understand the users, their challenges, and also generate new ideas. Amazon Studios involves customers in the entire production funnel from script creation to defining which concepts can go for full season. Some of the emerging and existing Fortune 500 companies like Pepsico, Panasonic, and Siemens are using open innovation platforms such as ‘Ninesigma’ to co-create products with customers.

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