Hyundai Motor Displays Future Technologies Developed with Startups
Pulse News reported that Hyundai Motor Co. and Kia Corp. held a “2022 Open Innovation Lounge’’ at the headquarters office in Seoul to showcase future mobility technologies developed with the collaboration of domestic and foreign startups. The Open Innovation Lounge is an open innovation product development platform that was launched in 2019 by Hyundai Motor Group to foster a culture of creative and flexible product and new technology development and to quickly adopt them to vehicles. Hyundai Motor and Kia selected two teams from South Korea, seven teams from North America, three teams from Europe and one from Israel to participate in this year’s event. The automakers provided funds and vehicles for the winners to allow them to freely implement their ideas.