Innovative Matchmakers
The Financial Times reports that “Not invented here”, or plundering technologies and innovations across disciplines and geographies, is the mantra increasingly heard in boardrooms and on factory floors. Procter & Gamble, the fast-moving consumer goods company, aims to triple sales resulting from such research partnerships to $3B by 2015. P&G refers to this process as “open innovation”, but the phrase has come a long way since it was coined by Henry Chesbrough, a professor at the Haas School of Business at Berkeley, in 2002.
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