Kantar Launches iLab Open Innovation Ecosystem
Kantar, a leading marketing data and consulting company, recently announced iLab, its new open innovation ecosystem. iLab brings together consumer brands, academia and start-up partners to address tomorrow’s consumer needs today, by experimenting, creating and testing innovative solutions and products. Launch partners for iLab include Coca-Cola, Twitter, Saïd Business School, Oxford University and Audiense. Kantar is known for open innovation and using its AI and machine learning expertise to generate ideas and proof of concepts.
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