Keys to Ensuring the Success of Collaborative Work between Startups and Corporations

By • on December 18, 2021

The Beaumont (TX) Enterprise website noted that today the practice of open innovation is becoming the main innovation strategy of many companies.  For the model to be successful, it is essential to achieve an alliance where a model of contributions and benefits of each of the parties is agreed, considering: a revenue sharing agreement, the sales model, service, billing, and collection, among others. The main fronts to consider are: Market, Customer Journey, Value Proposition, and Commercial and Channel Strategy.

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