Nestlé’s Work with Startups
The MarketingWeek website reported that while Nestle previously prided itself on “having all the answers”, it soon realized that in order to keep up with the outside world, it would have to look into creating more external partnerships. Startups could become our competitors, so we had to get into bed with them,” said Gerardo Mazzeo, global innovation director Nestle’s. As a result, it decided to create an open innovation program, called HENRi@Nestlé, in which it invites startups and entrepreneurs to solve challenges that the FMCG giant is facing. So far, it has set out to encourage women in Central and West Africa to set up their own businesses through its Maggi brand, but it’s also looking into the “future of plastic water bottles” by considering other options.
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