Open Innovation Bears Fruit for General Mills

By • on June 9, 2012

In an article on the Industryweek website Jeff Bellairs, director of General Mills Worldwide Innovation Network,  writes that he’s learned that when you start an open-innovation program, it’s critically important to expect, address and embrace significant culture change within your organization in order to establish a successful program. He offers five tips to help companies jumpstart an open innovation program.

Click here to read the full article.

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