Open Innovation Demands Partnerships, Alliances, Mergers

By • on February 11, 2016

The UBJ Innovate website reported that Open Innovation has provided important examples of how talent connections produce value greater than either party could achieve alone. One favorite story is that of P&G approaching competitor Clorox to explore transferring unused innovations to Clorox Glad Products. The partnership, together with further collaborations, became successful beyond either company’s hope, with ForceFlex trash bags and Press‘n Seal wrap innovations. It clearly demonstrated how partnerships create new value from idle technology.

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