Open Innovation: From the Exotic to the Everyday
The Innocentive website noted that as with all new technologies, methodologies and working paradigms, initial excitement could be misplaced and in fact create a bubble from which the process may never recover. However crowdsourcing and open innovation have been delivering outcomes for the past fifteen years, and the process is still standing, and importantly advancing. Maturation from both the crowdsourcing providers and client industries have led to a stable and sustainable working methodology that can be repeated and supplement more traditional innovation methods. Open innovation has evolved from the exotic, to the everyday.
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