Open Innovation in Outdoor and Sports Industries.
The ISPO website reported on how open innovation works in the outdoor and sports industries. Customers can provide valuable ideas as partners in the innovation process. Those planning such a complex crowdsourcing process will have it easier if they’re familiar with examples, best cases. Bergans, Clim8, Dachstein, and CEP have compiled their experiences with Open Innovation and crowdsourcing. Enthusiastic outdoor fans, especially, are often not only well-informed, but also highly engaged, and willing to pass on their practical know-how and let it be incorporated into product development.
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