Open Innovation in Sports Management

By • on August 13, 2020

The Emerald Insight website reported that unlike other museums, the FIFA Museum took an open innovation approach in developing their concept, especially for those parts that deal with visitor interactions. With the goal of being not only a football museum, but also an attractive and leading event location in Switzerland, event ideas were collected using a crowdsourcing approach. Through this community, the museum could design attractive event concepts, succeeded to increase visitor engagement and built a loyal base of innovators and future guests. The particular focus lies on the application of the crowdsourcing method in areas where a strong fan community can be involved in the development process.

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Image via Flickr.

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